From: Katie Larkin, Campaign Manager – Bill Cassidy for U.S. Senate

To: Interested Parties

Subject: State of the Race - $26M+ For Cassidy and Allies

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As we enter the final stretch of the Senate race in Louisiana, it's clear Dr. Bill Cassidy is well positioned to win re-election to the US Senate. The race will be a fight but with a superior candidate, massive resources, and weakened opponents, Senator Cassidy is the clear frontrunner.

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Throughout the fall, our campaign focused on educating voters on all the issues President Trump and Senator Cassidy have worked together on to move Louisiana forward. From the HALT Fentanyl Act which President Trump called “one of the more important things that we will ever sign,’ to the dozen times Senator Cassidy has been to White House, Louisianans know they can count on Senator Cassidy and President Trump to deliver results. Senator Cassidy closed out 2025 with a war chest of $11M in hard dollars, donations from all 64 parishes, and a growing list of national and local endorsements that includes Senate Majority Leader John Thune and the NRSC.

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Now – May Primary: Blanketing the Louisiana Airwaves & Deploying A Massive Ground Game Operation

In the coming weeks, the campaign will go up on the airwaves throughout the state and will remain up across all mediums through primary election day on May 16th. Our campaign alone will be able to deploy $10+ million on voter contact. This is the equivalent of $20 million or more in independent expenditure spending and does NOT count the resources our outside friends and allies will bring to the playing field. That goes a long way in Louisiana. 

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In fact, public reports indicate that pro-Cassidy forces will be able to deploy a combined $26 million in the coming months. The single largest spend supporting a Louisiana party primary candidate EVER.

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At the same time, there will be a massive ground game operation deploying people across the state. This is part of the largest ground deployment in Louisiana history to turn out voters and ensure our victory.
 

Superior Candidate and Weakened Opponents
 

Our internal data indicates that we’ve extended our lead over all our opponents this fall to nearly twenty points with everyone besides Fleming sitting in single digits. In fact, our data shows that after just positive messaging, the Senator's favorability jumps to 63 percent and our ballot support goes into the mid-50s, allowing us to avoid a runoff even in a many-way race.

Bottomline: Louisianans know Senator Cassidy is the only candidate working with the White House to deliver proven conservative results. He has the support, resources, and momentum necessary to win reelection, keep Louisiana red & help maintain the GOP Senate majority.